Made for the moments where we are in between. Between places, encounters, activities, and the changing conditions they bring. Our products don't ask you what you do, but who you are. Because we don't make clothing for an activity, but the person behind it.
“I started making clothing because I was frustrated with motorcycle apparel. I saw lots of utility, but only little identity. Nothing reflected who I was or how I dressed outside of motorcycling. I didn’t want to abandon my own sense of aesthetics, style, and identity, just because my wardrobe had to deal with a new utility.
Clothing, for me, has always stood more for identity than utility. Any piece has one primary job: to make you feel good. Whether that’s in the way it looks, the way it works, or the way it fits into your life. Everything else follows from that.
Motorcycling is part of my life, but it isn’t my life. I didn’t want clothing that only worked for a specific moment. I didn’t want to disguise myself in a costume all day. I wanted to wear the clothing I like, on the bike and everywhere after.
For years I waited for a brand to appear. Something without the clichés, the stereotypes, the cheap fabrics and borrowed aesthetics. Garments you’d expect to find in a boutique, not a gear shop. After eight years of waiting, I founded ENROUTE®.
The expectations I set shaped the choices I made around materials and production. I sourced fabric mills and manufacturers who take their craft seriously and care about the product they make. Many of them have been doing this for generations. All of them are based in Europe and Japan. Because that’s the way I know how to make clothing I actually want to wear myself.
Protection was never optional. ENROUTE® had to carry CE certified protective layers. But as lightweight and removable as possible. Not as a feature, but as a foundation of the clothing system.
ENROUTE® exists for those who aren’t willing to settle. Not on aesthetics, not on protection, not on quality, not on comfort. Uncompromising clothing for life between two places.”
— ASHOT SDANEWITSCH
“I started making clothing because I was frustrated with motorcycle apparel. I saw lots of utility, but only little identity. Nothing reflected who I was or how I dressed outside of motorcycling. I didn’t want to abandon my own sense of aesthetics, style, and identity, just because my wardrobe had to deal with a new utility.
Clothing, for me, has always stood more for identity than utility. Any piece has one primary job: to make you feel good. Whether that’s in the way it looks, the way it works, or the way it fits into your life. Everything else follows from that.
Motorcycling is part of my life, but it isn’t my life. I didn’t want clothing that only worked for a specific moment. I didn’t want to disguise myself in a costume all day. I wanted to wear the clothing I like, on the bike and everywhere after.
For years I waited for a brand to appear. Something without the clichés, the stereotypes, the cheap fabrics and borrowed aesthetics. Garments you’d expect to find in a boutique, not a gear shop. After eight years of waiting, I founded ENROUTE®.
The expectations I set shaped the choices I made around materials and production. I sourced fabric mills and manufacturers who take their craft seriously and care about the product they make. Many of them have been doing this for generations. All of them are based in Europe and Japan. Because that’s the way I know how to make clothing I actually want to wear myself.
Protection was never optional. ENROUTE® had to carry CE certified protective layers. But as lightweight and removable as possible. Not as a feature, but as a foundation of the clothing system.
ENROUTE® exists for those who aren’t willing to settle. Not on aesthetics, not on protection, not on quality, not on comfort. Uncompromising clothing for life between two places.”
— ASHOT SDANEWITSCH
